Short answer: A tradie website needs a clear statement of what you do and where, a phone number that can be tapped to call, a short quote form, a page for each main service, the suburbs you cover, real photos of your work, reviews, and your licence details. It must load fast and work well on a phone.
The essentials
- What you do and where, at the top. A visitor should know within seconds that you are, for example, an electrician covering their area.
- Tap-to-call phone number. Visible on every page, especially on mobile.
- A short quote form. Name, phone and what they need. Long forms get abandoned.
- A page for each main service. Hot water, blocked drains and gas fitting should each have their own page, not share one list.
- Your service areas. Name the suburbs or regions. Separate suburb pages help you rank in each one.
- Real photos. Your own jobs, your own vehicle, your own team. They build more trust than stock photos.
- Reviews. Genuine ones, with a first name and suburb where the customer agrees.
- Licence and insurance details. Your licence number and that you are insured.
The technical basics
- Mobile first. Most visitors are on a phone. Check it on yours.
- Fast loading. People leave slow sites, and Google notices.
- Clear page titles. Each page title should say the service and the area.
- Matching details. The same business name, phone and details as your Google Maps listing.
- Secure. The address should start with https.
Nice to have
- An about section with who you are and how long you have been doing it.
- Answers to common questions, such as call-out fees or how soon you can attend.
- Emergency or after-hours information if you offer it.
What to leave out
- Sliders and animations that slow the page down.
- Walls of text about your company values.
- Stock photos of models in clean hard hats.
- A contact page that hides the phone number behind a form.
Everything on this list is standard in an Ironside website.