Short answer: Most Australian tradies pay somewhere between a few hundred dollars a year for a do-it-yourself builder and several thousand dollars for an agency build. A professionally built small-business site commonly lands between about $1,000 and $5,000. Ironside Digital websites start from $1,100 with a fixed quote agreed before work starts.
The typical price ranges
These are typical ranges, not quotes. Prices vary by provider and by how much is included.
| Option | Typical cost | What you are paying for |
|---|---|---|
| DIY builder (Wix, Squarespace) | Roughly $20 to $50 a month | The software. You do the design, writing and setup yourself. |
| Freelancer | Often $1,000 to $3,000 | One person building the site. Quality and SEO knowledge vary a lot. |
| Agency | Often $3,000 to $10,000 or more | Design, writing, build and usually some SEO setup. |
| Ironside Digital | From $1,100 | A site built only for trades, with the writing done for you and a fixed quote up front. |
What makes the price go up or down
- Number of pages. A one page site is cheaper than a site with a page for every service and suburb. More pages usually means more chances to rank.
- Who writes it. If you supply all the words, it costs less. If the builder writes it, it costs more but usually reads and ranks better.
- SEO work. A site that is just built is cheaper than one set up to rank in your area.
- Google Maps setup. Claiming and optimising your listing is extra work, and it is often where the calls come from.
- Ongoing costs. Ask about hosting, the domain name, and what changes cost later.
Questions to ask before you pay anyone
- Is the quote fixed, or can it grow?
- Who owns the website and the domain if I leave?
- Is there a lock-in contract?
- Will you set up my Google Maps listing?
- Can I see what it will look like first?
How Ironside prices it
Our prices start from $1,100 for our websites. Where you land above that depends on how many pages you need and how much SEO and Google Maps management you want on top. Every quote is fixed and agreed before we start, there are no lock-in contracts, and we build you a free custom preview first so you can see it before you spend anything.