Short answer: Facebook is enough if most of your work comes from people who already know you or from local community groups. You need a website if you want to be found by people searching Google for your trade, because Facebook pages rarely appear for those searches.
What Facebook is good at
- It is free and quick to set up.
- Photos of finished jobs are easy to post.
- Local community groups can send real work your way.
- People who already know you can message you easily.
Where Facebook falls short
- Search. When someone searches Google for "plumber" plus a suburb, they see the map results and websites. Facebook pages are rarely among them.
- Control. Facebook decides who sees your posts, and that can change overnight.
- Trust for bigger jobs. For a small job, a Facebook page is fine. For a renovation or a commercial contract, people often expect a proper website.
- Structure. You cannot build a page for each service and suburb, which is what helps you rank locally.
Side by side
| Facebook page | Website | |
|---|---|---|
| Cost | Free | Paid |
| Found on Google searches | Rarely | Yes, if built for it |
| Reaches people who do not know you | Mostly through groups | Through search |
| You control it | No | Yes |
| Quote form and tap-to-call | Messages only | Yes |
The practical answer
Keep the Facebook page. It costs nothing and it is good for showing recent work. Add a website and a Google Maps listing when you want work from people who have never heard of you. The three support each other: the same name, phone number and photos across all of them makes you look established and makes Google more confident about who you are.