Local SEO for trade businesses

Local SEO is the work that gets your business showing up when someone nearby searches for your trade. We do it for tradies across Australia, and only for tradies.

Ironside Digital provides local SEO for Australian tradies. We build suburb and service pages, optimise your website and Google Maps listing, and send a monthly report showing where you appear on Google and Google Maps. There are no lock-in contracts and every quote is fixed before work starts.

What local SEO actually is

When someone types "electrician near me" or "plumber" plus a suburb, Google shows a map with three businesses and a list of websites underneath. Local SEO is everything that decides whether you are one of them. It is different from general SEO because it is about a specific area: the suburbs you actually service.

What we do

  • Suburb and service pages. A page for each service you offer and each area you cover, so Google has something specific to show for each search.
  • Website optimisation. Page titles, headings, speed and mobile layout all set up so the site can rank.
  • Google Maps listing. Claimed, verified and fully optimised so you can turn up in the map pack.
  • Monthly reporting. Each month we send a clear report showing where you are appearing on Google and Google Maps, how many people found you, and where your next opportunities are.

How long it takes

It depends on how competitive your trade and area are. A new, well built site can start appearing for less competitive suburb searches within weeks. Competitive terms in a big city take longer, often several months of steady work. Anyone who promises a number one ranking by a set date is guessing. We show you the real numbers each month so you can see the direction.

What it costs

SEO is quoted as a fixed price, agreed before we start, based on how many services and suburbs you want to target. Websites start from $1,100. There are no lock-in contracts: if you want to stop, you stop.

Common questions

Will I rank on Google?

Ranking is the point of the work. Your site, your Google Maps listing and your suburb and service pages are all built around getting you in front of people searching for your trade in your area. No honest agency can guarantee a specific position, but we report where you appear every month.

How long does local SEO take for a tradie?

Less competitive suburb searches can move within weeks of a new site going live. Competitive city terms usually take several months of steady work.

Is there a lock-in contract?

No. There are no lock-in contracts.

Related services

Get your free custom website preview

See your new website before you pay for it.

Tell us your trade and area and we will build you a free custom preview. No cost, no obligation.